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CHAIN PHARMACY

An Editor's e-Mailbag 10/18/2007

I think most Editors-in-Chief of any magazine will readily admit that one of the absolute joys of their job is receiving letters from their readers.

Is DTC Advertising Working? 7/13/2007

I don't watch a lot of television, but it seems an evening doesn't go by that I am not exposed to a direct-to-consumer (DTC) ad for a prescription medication.

It's Time for Action, Not Talk 6/19/2007

As I write this column, I have recently returned from the Annual Meeting of the National Association of Chain Drug Stores (NACDS).

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