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PHILOSOPHY: “The new collection contains some of the most fashion-forward styles ever brought to market by Bolle,” says Dani LeGace, Bolle global director of eyewear product development and marketing. “Still, it’s our position that an extra infusion of style should not come at the expense of the premium optics, quality materials and attention to detail that defines all Bolle products.”
MARKETING: Bolle merchandising materials include a floor display and four-place counter display. All styles come in a protective nylon case with a Velcro closure, side utility sport clip and lens cloth.
PRICE POINT: $$ to $$$$. For additional information, contact Bolle, (800) 221-9035; web site: www.bolle.com
TIP
Colors range from traditional sport colors—shiny black, tortoise, white, gold and silver—to more feminine combinations of black/ lime, pink/tortoise and pink/white.